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Articles by Lois Geller
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You Out Of Your Direct Marketing Doldrums
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Stand out from similar companies.
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How to create a great direct mail letter.
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and Techniques For Sales Professionals
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Being a real friend to your customers.
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As a consumer, I want to do business with a company that is "caring."
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Special Premiums…Whatnots…Given Throughout The Year. Are They Worth It?
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Your best customers...the title says it all.
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Some direct marketing ideas to consider.
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...is Still the Key To Direct Marketing
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Attempt to make a real connection.
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The Ultimate Relationship Marketing Tool
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The Ultimate Marketing Tool
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How to make sure your direct marketing doesn't end up in the trash?
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How is it supposed to work?
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Use technology to help you build relationships with your customers.
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...You Need to Know Mail Order Math
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Great tips for more sales.
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Four ways to gain qualified leads.
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Some points to consider as you take a fresh look at your own promotional materials.
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Whatever business we think we're in, think again. We're all in the loyalty business.
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Excellent tips for exceptional customer care.
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