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Don Cooper
President of Guerrilla Seminars and publisher of the newsletter,
Money, Marketing & More
04/18/2008
Could you try being a heretic with your customers?
04/11/2007
Not knowing the difference between a feature and a benefit could actually contribute to failure.
11/08/2006
Don and Jim talk about a number of issues around the selling process, especially the need to do more and better listening.
07/10/2006
Don and Jim talk about why salespeople should get excited when they hear an objection, and what to do when you it happens.
05/30/2006
Don and Jim talk about the direct relationship between effective and professional customer service and sales increases.
12/30/2005
Don and Jim talk about how to find out how your customers and prospects will use what you sell, as well as how they feel about
...
08/15/2005
Don and Jim talk discuss the roles that attitude and expectation play in the success of salespeople.
05/23/2005
Don and Jim talk about the importance of being able to close the sale, as well as how to do it.
02/08/2005
Don and Jim discuss how to make sure that you close the sale and the time is right, including something Don calls “the traffic
...
12/30/2004
Jim and Don discuss the difference between up-selling and add-on selling and how dangerous it is to impose your own values on
...
09/20/2004
Jim and Don discuss how to make sure, as a sales person, your customers feel good and how to deliver what they need.
06/04/2004
Jim and Don talk about deciding who is a good prospect and how to train employees in networking.
03/16/2004
Jim and Don talk about how to use your services to make your customers loyal.
12/24/2003
Jim and Don share how to close a sale without feeling uncomfortable.
10/17/2003
Jim and Don talk about the comeback of direct mail because of the increase of SPAM in e-mail and the tools needed for
...
08/06/2003
Don joins Jim to discuss marketing and why small business owners are not good at it.
04/22/2003
Jim and Don talk about putting fear and selling together and separating them at the same time.
02/25/2003
Jim and Don discuss how benefits don't always sell products.
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