Jim Blasingame, The Small Business Advocate IBM Administaff Aflac Palo Alto
Jim Blasingame, The Small Business Advocate
Jim Blasingame, The Small Business Advocate

 
 
 
 
 

 

Archives

of

Don Cooper

President of Guerrilla Seminars and publisher of the newsletter, Money, Marketing & More

04/18/2008
Could you try being a heretic with your customers?
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04/11/2007
Not knowing the difference between a feature and a benefit could actually contribute to failure.
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11/08/2006
Don and Jim talk about a number of issues around the selling process, especially the need to do more and better listening.
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07/10/2006
Don and Jim talk about why salespeople should get excited when they hear an objection, and what to do when you it happens.
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05/30/2006
Don and Jim talk about the direct relationship between effective and professional customer service and sales increases.
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12/30/2005
Don and Jim talk about how to find out how your customers and prospects will use what you sell, as well as how they feel about...
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08/15/2005
Don and Jim talk discuss the roles that attitude and expectation play in the success of salespeople.
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05/23/2005
Don and Jim talk about the importance of being able to close the sale, as well as how to do it.
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02/08/2005
Don and Jim discuss how to make sure that you close the sale and the time is right, including something Don calls “the traffic...
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12/30/2004
Jim and Don discuss the difference between up-selling and add-on selling and how dangerous it is to impose your own values on...
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09/20/2004
Jim and Don discuss how to make sure, as a sales person, your customers feel good and how to deliver what they need.
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06/04/2004
Jim and Don talk about deciding who is a good prospect and how to train employees in networking.
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03/16/2004
Jim and Don talk about how to use your services to make your customers loyal.
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12/24/2003
Jim and Don share how to close a sale without feeling uncomfortable.
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10/17/2003
Jim and Don talk about the comeback of direct mail because of the increase of SPAM in e-mail and the tools needed for...
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08/06/2003
Don joins Jim to discuss marketing and why small business owners are not good at it.
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04/22/2003
Jim and Don talk about putting fear and selling together and separating them at the same time.
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02/25/2003
Jim and Don discuss how benefits don't always sell products.
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