In Tom Peters' renowned book,
Re-imagine!, Peters refers to Asacker as a "marketing guru." More often described as a catalyst and non-conformist, Tom Asacker is a writer, brand strategist and public speaker with a unique specialization - advancing business relationships by helping organizations transition from "economically driven" to "emotionally driven." His philosophies are outlined in his new book,
A Clear Eye for Branding, published by Paramount Market Publishing, New York.
Asacker is a former GE corporate executive and high-tech business owner, as well as a student and critic of popular culture. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program. Visit acleareye.com to learn more.