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Tom Asacker

Tom Asacker

In Tom Peters' renowned book, Re-imagine!, Peters refers to Asacker as a "marketing guru." More often described as a catalyst and non-conformist, Tom Asacker is a writer, brand strategist and public speaker with a unique specialization - advancing business relationships by helping organizations transition from "economically driven" to "emotionally driven." His philosophies are outlined in his new book, A Clear Eye for Branding, published by Paramount Market Publishing, New York.

Asacker is a former GE corporate executive and high-tech business owner, as well as a student and critic of popular culture. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program. Visit acleareye.com to learn more.

Web Sites:
www.acleareye.com

Interviews with Tom Asacker»See allInterviews RSS Feed

What does a small business do to leverage the value of its brands during a recession? Tom Asacker joins Jim Blasingame to give some tips on small business branding in a challenging economic period.
How is branding different during a slow economy? Tom Asacker talks with Jim Blasingame about some of the things we need to do to make sure our brands remain vital and relevant to customers during economically challenging times.
What is the impact of a challenging economy on our brands? Tom Asacker talks with Jim Blasingame about how to rely on and leverage our brands even more during these uncertain economic times.