Robert Gordman 
Robert Gordman is President of The Gordman Group and the author of The Must-Have Customer: 7 Steps to Winning the Customer You Haven’t Got. The Gordman Group team consists of seasoned business executives with track records of success. This consulting practice shows companies how to achieve sustained, profitable growth.
For over 20 years Bob held executive management positions in various companies, including President of a regional mid-line department store chain. During the past 16 years as a consultant, he has provided services to clients in many industries such as computer manufacturing and distribution, retail, direct marketing, weight loss, appliance manufacturing, advertising, trucking and banking. He also spent five years as Senior Consulting Partner for the Gallup Organization, specializing in strategic planning.
In 1989 Bob was inducted into the Gallup Organization Management Hall of Fame.
Bob’s book, The Must Have Customer is in its second printing and has been translated into Chinese, Indonesian and Polish.
Interviews with Robert Gordman»See all
What can small businesses learn from the results of a retail customer survey? Robert Gordman joins Jim Blasingame to report on a recent retail survey and what can be learned about what customers want.
With all of the clutter that bombards us, what are the three things all small business owners must do each day to insure that they stay in business? Robert Gordman talks with Jim Blasingame about these three things, including handy examples. Don't miss this interview.
How do you find out when your customers move the goalposts? Bob talks with Jim about what he calls a "future audit" which is based on talking with your customers and employees about what customers want.
Articles by Robert Gordman»See all
Only go after people who will increase your sales and profits.
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Identify your Must-Haves and turn them into loyal Core Customers.
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Accurately Measure Advertising Effectiveness
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