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For many soloists, it's the ultimate media opportunity: a TV appearance. Your image, voice, and ideas are broadcast to thousands, or even millions, of individuals.
Making the most of a TV appearance, however, takes some finesse. In this, our third segment on how soloists can maximize their media effectiveness, I interviewed Thaler Pekar, a noted media and communications consultant. As president of Thaler Pekar & Partners, she has worked with an impressive roster of clients -- from media-savvy executives to individuals with little media experience but with a passion to share. Thaler helps her clients develop and strategically frame their messages so that they reach an intended audience and move them to action. Read on to benefit from her words of wisdom for soloists.
1. You have time to think.
Unless you're doing a live show, there is no dead air on TV. "No one will ever show you standing there and thinking through your answer," Thaler says. "Take your time, rephrase and start again." Remember, the host and producer want your best answer on air, too.
2. The answer is more important than the question.
On most TV segments (unless they're live), you never see the question being asked. "This means two things," advises Thaler. "First, you must deliver the context of the question in your answer, and second, if you don't like the way the question is asked, you can rephrase it yourself in a more positive light -- and then answer it. In essence," she adds, "every question is an opportunity to accomplish your agenda and set forth a positive image of your business."
3. You must pass the "click test."
Imagine someone slumped in a couch, with a remote in their hand, flipping through channels. Ask yourself, would I stop and watch me? If not, it's time to hone your message points and delivery.
4. Remember that TV is basically a visual medium.
"You must bring your energy out of your body and have it meet the camera," Thaler says. "Keep your feet and legs firmly planted, but use your torso and hands. The energy of your hand and body gestures will travel up to your face and voice."
5. Smile!
A smile can do wonders for your on-air delivery. "You'll be amazed at the authority and enthusiasm you convey when smiling," says Thaler. You're demonstrating to the audience that you're having a good time -- and inviting them to do the same as they take in your message.
-- Terri Lonier
Founder, WorkingSolo.com
This article first appeared in the Working Solo Minute Newsletter, By Terri Lonier © 2008 All Rights Reserved.
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