Jim Blasingame, The Small Business Advocate IBM Administaff Aflac Palo Alto
Jim Blasingame, The Small Business Advocate
Jim Blasingame, The Small Business Advocate

 
 
 
 
 

 


Three Kinds Of Voters.


In America, voters can be found in three basic groups. Two of these groups are partisans and independents.

1. Partisan voters only support members of their political party regardless of how bad that candidate may be. There is a term in the South called "Yellow Dog" voter. Legend has it that this partisan would vote for a yellow dog on their ticket over a human being running on the other ticket.

2. The partisan's alter ego is the independent voter - a/k/a mugwump - whose song sounds like this, "I vote for the man - or woman - not the party." Unlike their 19th century forebears, modern-day mugwumps aren't jumping from one party to another; they flit around in the middle ready to go either way. Consequently, since partisans are mostly predictable, many races are won or lost by a campaign's ability to secure the vote of the mercurial mugwump.

3. The third group is the single-issue voter. These voters are so devoted to and dogmatic about one issue that they refuse to consider a candidate who disagrees with them on that issue, regardless of his or her record on a broader range of important issues. Two issues that perennially evoke such single-minded passion are the environment and, of course, abortion.

Since single-issue passions - for or against - are usually fueled by one or the other of the political parties, like partisans, single-issue voters are also considered predictable voters.

 
 
 
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"Jim Blasingame is a tireless advocate of small business owners. No one works harder or does a better job of raising the profile of the small business community. His advocacy of small business is a labor of love and it comes across in all the media he delivers."

Joan Pryde
Senior Editor
The Kiplinger Editors

 

 


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