The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Bob Negen
Bob Negen joins Jim Blasingame to reveal why every small business must blend their traditional and digital marketing strategies in order to first be relevant to customers so they then can evaluate your competitiveness.
Bob Negen
Bob Negen joins Jim Blasingame to reveal how small businesses must serve customer traditionally and digitally in order to make every week have a Small Business Saturday.
Chip Bell
Chip Bell joins Jim Blasingame to make the connection between what your customers are expecting from your business and the kinds of changes you’re going to face as a result.
Tom Garr
Tom Garr joins Jim Blasingame to reveal what the Favor Bank System is and how to make the right kinds of deposits to your account with customers.
Mary Cantando
Mary Cantando joins Jim Blasingame to reveal the reality that innovation as a way of life is at the heart of your business’s ability to survive the fast moving 21st century marketplace.
Kathy Perry
Kathy Perry joins Jim Blasingame to reveal how Facebook is lapping all other social media platforms in the war to achieve traffic referrals.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal the connection between small business brand power and the ability to be innovative in serving customers with relevant experiences.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal the difference between a big business brand, with logos and tag lines, and a small business brand, which is more about the experience of customers.
Ilise Benun
Ilise Benun joins Jim Blasingame to reveal the Four Cs of marketing, including a discussion of the last two, cultivate customers and build credibility.
Ilise Benun
Ilise Benun joins Jim Blasingame to reveal why you should follow the Four Cs of marketing, including choosing your profile customer to focus on, and identifying the best ways to connect with them.