The Age of The Customer™
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER™ is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER™ is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
Please browse the following selection of THE AGE OF THE CUSTOMER™ educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER™ shows.
Customers are responding to their friends referrals more than your ads. Kirk Cheyfitz joins Jim Blasingame to reveal that customer communities are becoming more powerful than ad campaigns, and why you should "serve first - sell second."
The 24-hour customer is armed with many new tools. Adrian Ott joins Jim Blasingame to reveal tips and best practices on how to stay relevant to roadrunner customers who have a new competitive expectation for businesses.
Why relevance is trumping competitiveness. Adrian Ott joins Jim Blasingame to talk about the expectations of the 24-hour customer and how to herd these stray cats to your advantage.
What are your customer care algorithms? Adrian Ott joins Jim Blasingame to encourage small businesses to think of how they serve customers in a more disciplined and calculated manner, similar to the way search engines use algorithms.
How can you make sure you're getting the most from sales activity? Jim Blasingame talks about the history of the sales call, why the cold call is dead, and how to connect with prospects in the Age of the Customer.
Are you ready for the Age of the Customer? Jim Blasingame reveals the markers that identify what he calls "Hidebound Sellers" and "Visionary Sellers" and how to tell which one you are.
Are your salespeople ready for the Age of the Customer? Jim Blasingame reveals the three kinds of salespeople, why two of them have parts of what they need, but only one will succeed in the Age of the Customer.
Are you asking Age of the Customer questions? Jim Blasingame to talk about how to get in sync with customers by asking them what they know about what you sell before telling them what you know.
Your salespeople have to be prepared to sell in the Age of the Customer. Brad Huisken joins Jim Blasingame to talk about how small businesses should prepare for the new customer expectations in the Age of the Customer.
How has branding changed in the Age of the Customer? Rob Levin joins Jim Blasingame to discuss how social media has made it easier to define your brand, plus the pricing advantages of good branding.