As a demographic, there is nothing small about small business. Consider these facts:

There are over 25 million small business owners in the United States. — National Federation of Independent Business
These are just the ones on main street.

There are over 30 million independent contractors and home-based business owners. — Free Agent Nation
Many of these micropreneurs don’t think of themselves as owners,
but they act and buy like owners.

Small business produces over half of the U.S. GDP, which in 2001 was $10 trillion. — U.S. Dept. of Commerce
In terms of the national economy, small business is big and important.

Small business creates over half of all innovations in the U.S.— Small Business Survival Committee
Big businesses often look to small business for cutting-edge innovations.

Small business employs over 50% of all non-farm workers in the U.S.— U.S. Dept. of Labor
Small businesses make the payrolls that go to over 70 million American families.

Two-thirds of new jobs are created by small business. — U.S. Dept. of Labor
Between 1992-1997, small business created 100% of the 12 million net new jobs.

Over 800,000 new small businesses are created each year. — U.S. Small Business Administration
The SBA estimates this number will grow to 1 million new small businesses annually by 2010.

More Americans view small business ownership favorably than ever before, and one in 12 employees in the U.S. are seriously considering starting a small business. — The Kaufman Center for Entrepreneurial Leadership
With the publishing of this research, it’s easy to believe the SBA’s projections.

These statistics reflect the U.S. alone. With the Internet and the momentum of globalization, there are millions more small businesses around the world who are hungry for small business content.